They have every right to tell the world that I am a dangerous theologian who should not be trusted… They put my name in other posts — posts about Rob Bell or Brian McLaren, and completely unrelated to me — in order to come up higher in search engines when my name is searched. They use my name as a keyword in posts about me, and in posts completely unrelated to me.
They double-post their posts about me on two different blogs, and then link back to themselves, in order to have more permanent in-bound links, which is a primary way that the Google crawlers determine the strength of a site. (In other words, many in-bound links to a site that mentions my name tells Google, “This is an authoritative site about ‘Tony Jones’”).
They do all of this because they are dishonest.
That’s why I am asking all of you to never click on a link posted by Ken Silva, or Christian Research Net, or Lighthouse Trails Research, or Apprising Ministries. Never use their names in a post or on a website (as I just did). And if you’ve got any old posts that link to their site, delete the links.
I’m not asking you to do this because I’m afraid of criticism. If you’ve followed me at all in the past few years, you know that I’m not. I’m asking you to do these things because these critics are dishonest. (Online source, bold his)